2021 Toro Distributor of Excellence for North America

2021 Toro Distributor of Excellence for North America

Reinders is honored to have been awarded the 2021 Toro Distributor of Excellence for North America.

This designation is given to the distributor who achieves the highest cumulative ranking in four categories scored as part of the Toro Partners in Excellence program.

Of the 24 North American distributors, Reinders achieved Best in Commercial, Best in Irrigation, Top Tier in Parts, and scored a perfect 200 out of 200 in Resource Management.


While this achievement requires a total team effort, a special congratulations is in order for our commercial equipment and golf irrigation sales teams, our commercial parts staff, and our service department for their constant hard work and dedication to serving our customers and helping to push Reinders forward.

Pictured (left to right)

Craig Reinders – President | John Jensen – Commercial Equipment Sales Manager | Phil Zastrow – Golf Irrigation Sales Manager

The award was first introduced in 1984 and is considered Toro’s top honor. Its criteria is focused on outstanding achievements in performance, financial health, and customer care, and customer satisfaction.

The Toro Company Partners in Excellence Awards recognize the highest performers among its distributors, which includes approximately 50 domestic and 100 foreign distributors in more than 90 countries.

The Toro “bronze bull” sculptures will be proudly displayed at our Sussex, WI headquarters.

Click to enlarge

About Reinders

Reinders has been a Toro distributor in parts of Wisconsin, Illinois, Indiana, and Upper Michigan for over 50 years. They are a family-owned, regional distribution company headquartered in Sussex, Wisconsin with 12 locations that serve 10 states.

Reinders has previously won the Partner in Excellence award for Best in Parts Operations in 2011, 2013, and 2014.

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